MMXXVI

House of Bitcoin

Brand v1.0
Last updated: July 2026
Charlie X
01 Brand Foundation
Bitcoin intelligence.
Built on evidence.
Mission

Improve access to accurate, evidence-based Bitcoin knowledge through education, research, open data and institutional intelligence.

Principles
Bitcoin-only focus
Evidence-based analysis
Self-sovereignty
Open infrastructure
Transparency over speculation
Primary-source verification
Personality
Sovereign Precise Premium Technical
Voice
We say

Evidence-based research
Bitcoin infrastructure
Network intelligence
Long-term education
We avoid

Price predictions
Hype language
Speculation
Financial promises
02 Logo System
Light Logo
Used on dark backgrounds
Dark Logo
Used on light backgrounds
Logo Usage
✓ Maintain proportions
✓ Use approved assets
✓ Respect clear space
✓ Preserve contrast
✕ Stretch
✕ Rotate
✕ Add effects
✕ Change colours
Clear Space
   HOB LOGO   
03 Colour System
Deep lava orange

Energy, proof-of-work, infrastructure and Bitcoin's industrial foundation.

Primary
#FF6B00
Deep
#8B2200
Gradient System

Glow System
04 Typography
Satoshi
font-family: "Satoshi";
Weights
300
Light
400
Regular
500
Medium
700
Bold
Hierarchy
Bitcoin Intelligence
Display / 48px / 700

Research & Analytics
Heading / 32px / 600

Evidence-based Bitcoin research and intelligence.
Body / 16px / 400
05 Visual Identity
The House of Bitcoin Archive

The House of Bitcoin visual system is built around recurring collections, editorial series and symbolic assets. Each collection represents a distinct layer of the brand identity.

Collections
H O U S E
Domus Bitcoin
Inspired by Rome
21 STAR
T W E N T Y O N E
21 million supply reference
21 Series
21
Coming Soon

A long-form editorial collection exploring Bitcoin through 21 focused essays. Themes include:

Bitcoin History
Monetary Systems
Cypherpunk Origins
Proof of Work
Self Sovereignty
Network Effects
Energy Markets
Institutional Adoption
Open Infrastructure
Future Generations
Artwork Library
Asset Principles
Always

Editorial quality
High contrast
Bitcoin-native references
Premium minimalism
Long-term durability
Never

Price hype
Crypto clichés
Artificial urgency
Generic fintech visuals
Speculative messaging
06 Digital Ecosystem
One brand. Two purposes.

House of Bitcoin uses separate domains for different organisational functions.

houseofbitcoin.com
Intelligence Platform

Research
Analytics
Treasury intelligence
Strategy
Policy tracking
Infrastructure resources
houseofbitcoin.org
Public Benefit

Education
Open resources
Community initiatives
Non-profit activities
Canonical Identity
Official project: House of Bitcoin

Canonical domain:
https://houseofbitcoin.com/

Asset sub-domains:
https://cdn.houseofbitcoin.com/
https://api.houseofbitcoin.com/
https://hodl.houseofbitcoin.com/

DNS records dating to 2015